GROWING SALES, GROWING VOLUME
APPLICANTS FOR 2010 SUMMER SALE UP FROM LAST YEAR
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Bob Daberkow is vice president of a Florida-based fulfillment and catalog company. He’s also a fan of the Postal Service’s Summer Sale.
His company participated in the 2009 event, and he’s applied to participate in this year’s event. The application deadline was May 28.
Daberkow said the postage rebate program encouraged him to mail his catalogs to a number of lists he might otherwise have ignored. He also said the 2010 Summer Sale “will lead us to expand our mailing efforts on all four of our brands in an effort to grow our businesses again this year.”
Daberkow is just one example why the number of applicants to this year’s Summer Sale has grown. Applicants in 2009 numbered 1,200. This year, 1,478 mailers applied.
The 2010 event is scheduled to run July 1 to Sept. 30. The incentive program offers a 30 percent rebate to eligible mailers for Standard Mail letters and flats volume above a predetermined threshold — 5 percent over each mailer’s volume for the same period in 2009.
To be eligible to participate, a company must have mailed at least 350,000 Standard Mail letters or flats between July 1 and Sept. 30, 2009.
USPS currently is reviewing the applications to make sure mailers meet the requirements to participate. The Postal Service expects the program to generate up to 1 billion new mailpieces during the sale period.
The 2010 Summer Sale is a component of a broader pricing strategy that creates incentives to grow and retain mail volume.
