DELIVERING THE GOODS FOR E-TAILERS

 DELIVERING THE GOODS FOR E-TAILERS



USPS HELPS ONLINE MERCHANTS GROW BUSINESS USING PRINT CATALOGS


The Postal Service this month is reaching out to e-tailers (companies who only sell and advertise online) with a campaign showcasing how printed catalogs can dramatically drive increased online sales.


The campaign, “Getting Started in Catalogs,” features an instructional DVD and a free live webinar series that show how catalogs — when used as an extension of a company’s Internet-shopping portal — can increase online purchases.


The DVD features testimonials from widely recognized companies such as Dell and Zappo’s, businesses that became leaders by adding catalogs to their marketing mixes.


“Putting a focused, attractive catalog in the hands of customers has a unique ability to engage their attention, and prompts them to browse a company’s site and place orders,” said Steve Hernandez, acting vice president, Sales. “For e-tailers looking to push their sales to the next level, catalogs are a proven medium for delivering transactions and enhancing customer loyalty.”

The first of three free webinars will be offered July 20, with tutorials on catalog production and the smartest and most cost-efficient ways to produce a catalog. Additional webinars will be held July 28 and Aug. 24. Follow-up support from USPS sales personnel also will be available for customers.


Customers interested in growing their businesses through the use of catalogs can click here to learn more about the catalog campaign, order the free DVD and register for upcoming webinars. Employees can click here to learn more about the USPS catalog campaign.

Posted in: USPS